Frank Ewert

I help people who want to actually write a book themselves. They aren’t interested in just churning out a book. Rather, they understand that the value of writing is found in the process, not the finished product

Book Coaching & Editorial Services

My Approach

Like me, my clients embrace the old E. M. Forster dictum: “How do I know what I think till I see what I say?”

That’s why I don’t use AI as part of my coaching process and why I do not work on AI-generated manuscripts. I don’t simply help my clients “clean up” their writing: I help them dig deeper and discover potential they haven’t noticed yet. Potential that only exists when you start with a raw, human rough draft.

As a former project manager, I highly value structure and organization. This applies to books in two ways:

1. Your book must have an intentional structure. I don’t believe in one-size-fits-all frameworks, but I do believe that every book is a story, regardless of its genre. I help you get clear on the story you’re telling so your readers will clearly see it too.
2. If you want to finish your book, you need to be organized. Writing a book is hard. It’s easy to get lost in the weeds. The process I follow ensures that you will know where you are at all times, while still giving you liberty to chase rabbit trails where appropriate.

That said, I am far from rigid. The most common feedback I get from clients is, “Wow, I had no idea how fun this would be.” I truly enjoy my work, and that’s infectious.

Who I Work With

My clients often share the following traits:

• They’re burning to write a book because no one else is saying what they have to say. They’re confident they have something unique and important to add to the conversation.
• They want to write a book that’s as good as the books they love. (A high and daunting bar.)
• They want a book that establishes and strengthens their credibility. Something that will increase their speaking fees, coaching rates, and professional opportunities.
• They want a clear process and are looking for an experienced guide who can dispel the overwhelm that washes over them every time they think about writing.
• They want to believe that—contrary to their high school and university experiences—writing can be fun. (Spoiler alert: it is. And if you don’t believe me, ask my past clients.)

What I Work On

While I work in both fiction and nonfiction, my specialties include:

• Memoir
• Personal development nonfiction
• Character-driven genre fiction

How I Can Help You

I have three core offerings for my clients:

Editorial assessments

For writers who want to know how “publication-ready” their manuscript is.

Developmental and/or line edits

For writers looking for professional feedback to guide them as they roll up their sleeves for the hard work of revising their manuscript.

1:1 coaching

For writers who want guidance and accountability to help them get their book across the finish line.

Ready to talk?

I have worked in publishing for nearly a decade. During this time I've held a variety of roles: order fulfillment, sales & marketing, product development, ghostwriting, book coaching, and editing. While I specialize in book coaching and developmental editing, this breadth of experience equips me to guide clients through the ups and downs of writing a book.

After working for a boutique publisher for three years, I took a twelve-year detour in the corporate world to work as a project manager. This unconventional path has been an asset to my current work as a book coach and editor: I’m able to deliver unique structure to my book projects and operate in an organized fashion to ensure that I meet deadlines.

In 2021, I returned to the world of writing and publishing. Since then I’ve worked with numerous professionals on both fiction and nonfiction projects.

My nonfiction clients are coaches, consultants, and professional speakers who have something unique to offer the world. Sometimes, that's their expertise and research. Other times, it's their story. In both cases I help them discover their true voice and organize their message into a clear, compelling book.

My fiction clients write in a variety of genres, including YA fantasy, urban fantasy, horror, vampire novels, and magic realism. What they have in common is a desire to tell character-driven stories. They want to give their readers an experience with relatable protagonists who experience real challenges and growth.

I also write for myself. In 2009 I published Blue Ice and Other Stories from the Rink, a collection of short fiction about hockey. In 2025, I self-published a workbook for writers titled Embrace Your Writer’s Block: Ten Steps to Breathe New Life into Your Writing Project. I’m currently working on my next book, tentatively titled The Thrill of Writing.

To get a taste of my current writing, check out my newsletter. As I write my next book, I’m documenting the process there—including behind-the-scenes glimpses of how I edit and revise my chapters.